In an age of equality, fashion and beauty are no longer two separate subjects. Instead, they have become one with a unified message. In a time when the media, advertising agencies, and celebrity blogs all make their living by defining our impressions of each other, it’s refreshing to see beauty and fashion as something to be proud of and not judged harshly by our peers. Today there is a real sense that fashion and beauty are socially conscious forms of expression, not just ways of presenting ourselves to others. In this light, it seems that we’ve finally come full circle and instead of seeing these things as separate areas of our lives, we recognize them to be one with all aspects of our being as a person and, perhaps more importantly, as a society.

What’s been fueling this renewed interest in fashion and beauty? Social media has played a huge role. The increasing popularity of sites like Facebook, Twitter and Pinterest has increased interaction between people, which, in turn, has spurred conversations about fashion trends, makeup, beauty secrets and everything in between. The recent report found that most of the conversations about fashion and beauty focused on makeup, especially social media, and fluctuations in general trend (especially on topics such as Photoshop, hair removal, makeup use and hair trends).

Social media has also played a big role in the public’s increased interest in fashion and beauty. Because it allows us to connect on a more personal level with those who love fashion and beauty, it seems that people are spending more time than ever, reading, watching and listening to what’s going on in the world of fashion and beauty. And this is great for us fashion enthusiasts! After all, it means more opportunities to show off your personal style, your interests, your ideas, talents and skills that you can then sell to the world. Not only do you have the opportunity to show off your personal style, but you also get to show it off to others!

This also means that a growing number of the fashion brands that are appearing on billboards and other public areas are actually owned by larger companies who have realised that they can utilise this platform to promote their products well beyond traditional media. They know that they can reach an audience that is bigger and broader than those that are traditionally represented by the fashion and beauty magazines that so many of us are used to reading. With this in mind, they can start promoting their products on all different kinds of mediums. So not only are more people being drawn to fashion brands and shows, but also because more brands and manufacturers realise that they need to be creative in how they use all of these various media to promote their goods.

So if you haven’t yet heard about it, one of the latest trends is blogging. Freelance blogging is one of the most popular forms of this, and more businesses are realising that they can use online social media sites such as MySpace and Facebook to market their goods and services more effectively. Freelance blogging is all about taking your thoughts and ideas and presenting them in a way that other people will find appealing and like. It’s a great way to get involved with what’s going on in the fashion and beauty world and can even allow you to have regular discussions and get involved in forums that relate to your niche. So if you have been looking for ways to make some extra money, why not consider starting a blog?

Another current trend is for celebrity glamour bloggers. These are blogs where you can basically get any celebrity to talk about their latest trends and usually include some snazzy tips and tricks for dressing up. The great thing about this is that it can appeal to a wider range of people and it’s also a great way to interact with fans and followers of these celebrities. Some people say that these blogs are not really serious business, but many of the fashion and beauty brands out there see them as an effective tool to promote their range of products.

Finally, one of the more popular trends in the social media scene is for people to start talking about their fashion and beauty tips and advice on Facebook. Many people choose to join these sites because they feel that it’s a good way to promote their business without actually having to buy up the real estate around them. If you’re hoping to make some easy cash from this market, you’ll probably be best to stick to selling information on makeup, handbags and clothes – or at least try to do that. As long as you’re providing helpful information that’s both factual and interesting, you should be doing well. Just remember though, that it’s very important to treat this virtual platform with some degree of respect: there are people who do nothing but scam unsuspecting fans, post spam links and bait for newbies.

The above trends are just a few examples of the discussion around fashion and beauty in the digital age. From product reviews and blogging to social media and even contests, the internet is a constantly changing place, and it’s up to you to keep up with it. Don’t just fall back on old tried-and-true marketing techniques; explore new possibilities to boost your fashion brand!