The business of marketing relies heavily on the use of business process technology. However, it seems that these technology packages from BPI Direct do not mesh well with the business of marketing. Marketing is more than just throwing together a few messages and distributing them to people via a few channels. It is about creating a measurable set of results through a series of efforts, and BPI have yet to produce this type of return. If you are marketing your business using BPI technology, then you are not likely marketing your business very effectively at all. Let us explore the reasons why marketing with BPI might not be as effective as you might think.

The technology behind the business process package from BPI Direct is designed to allow you to quickly create actionable reports from your CRM. The problem is that when you are leveraging technology to help you market your business, you are usually trading off efficiency versus effectiveness. When you are dealing with so many channels, and tracking so many leads, you are going to run into efficiency issues. The result is less than optimal business CRM reporting.

Another issue is that BPI gives you very little control over the marketing campaigns you execute. Typically, you will only get reports from a limited number of marketing activities. Once these marketing campaigns run, you have no way of analyzing the effectiveness or efficiency of those efforts. This means that you are going to be working very hard to gather leads and convert them into actual sales.

If you rely on BPI technology to support your marketing, you are going to have a lot of work to do. BPI will usually track your marketing activities through BPI web based tools, rather than the CRM capabilities of your company. You will need to pay close attention to the data generated and report back to your CFO. While the tracking system is more accurate when it comes to tracking marketing campaigns, you still won’t get a full picture of how effective your marketing is. You might get some initial success, but if your marketing becomes more of a burden than a profit center, you are going to see little results.

On the other hand, if you choose to utilize BPI to support your business, you will be able to find the best marketing practices and maximize the effectiveness of your marketing strategies. By integrating BPI technology with your CRM, you can track all marketing activity and get an accurate picture of your return on investment (ROI). If you aren’t sure how well your marketing is performing, you will know. You can also set goals for your business and work to achieve those goals.

Of course, the true value of BPI technology in marketing isn’t in its ability to provide the business with a CRM. The real value comes in its ability to improve the process that you follow in marketing. BPI provides you with the ability to map out your marketing processes, including your sales process, customer service process, and so on. By doing so, you are better able to improve processes and streamline processes.

The bottom line, then, is that business process technology in marketing doesn’t necessarily replace traditional marketing. However, when used correctly, it can greatly enhance the business’s ability to market itself. Using this technology requires that your CRM system is robust enough to handle tasks such as lead capture, lead tracking, and lead management, but flexible enough to coordinate and integrate your marketing with these other processes. By doing so, BPI technology in marketing can greatly increase your ROI. As your business begins to implement and use these tools, you will begin to reap the rewards.

If you aren’t convinced yet about the importance of incorporating technology into your business process, you should consider how you would benefit from having a marketing CRM. For instance, wouldn’t it be great if you could automate the entire lead capture process, allowing you to automatically place leads in your CRM database? Or, wouldn’t it be great to have the capacity to manage and track your leads in an efficient manner? With the right BPI technology in marketing, you can easily answer the above mentioned questions.